These are the ten crucial things you need to know before starting a business in Africa.
These are the ten crucial things you need to know when you
are starting a business in Africa. Starting a business in Africa is tough. It is
like raising a child. There's no manual. The fact that you have raised two kids
will tell you that each of them was different in their own way, with different
abilities. The same applies to starting a business in Africa. There's no
manual. You go online for information and there's no information online. So
what are some of the important things you need to know as far as doing business
in Africa is concerned?
Let me describe Africa to you as far as your business is
concerned. Africa has two faces – the traditional face and the modern face. And
so for some businesses, there is no need to put anything on social media
because the target market cannot be found there. For some businesses too, you
need to commit time and effort to appeal to your target who are mostly online.
That is where they live.
So, whether in Africa or the diaspora, these are the ten
crucial things you need to know about starting a business in Africa and
remaining successful.