Don’t write a business plan; rather create a “game plan.” To really make it work, you must do more than alter the name.
Don’t write a business plan; rather create a “game plan.” To really make it work, you must do more than change the name. A business plan is a guesstimated document that expects you to predict your customer, sales, marketing, and ultimately, how much money you are going to make – all at a stage when you are just trying to determine if you have a product that people want. What you need for your African business is a gameplan and not a business plan.