Do you know there are companies or brands in Africa that make over $1billion in revenue every single year?One of such companies is the indomie brand. It is one of the most successful brands in Africa. And this is their history. In 1988, two brothers from Singapore imported two containers of noodles into the Nigerian market.
Do you know there are companies or brands in Africa that make over $1billion in revenue every single year?One of such companies is the indomie brand. It is one of the most successful brands in Africa. And this is their history. In 1988, two brothers from Singapore imported two containers of noodles into the Nigerian market. Their vision was to introduce quality, easy to cook meal to the Nigerian market. Within a space of less than five minutes, it is possible for you to have a whole me already for you and your family to enjoy. It is said that when they introduced the indomie noodles into the Nigerian market, it was new to the people and they were not used to it. Some even considered it as a worm. The brothers faced many challenges in the initial stages, because Africans are used to their own type of food the bread, the yarm and the plantain. So the indomie noodles was something which was strange to them. But fast forward, after two decades, this company is able to make over $1billion in revenue every single year. And every kiosk, every store in a corner that you go, you are surely to find the indomie noodles in that particular store. How are they able to do it? Now, the indomie noodles is part of the culture of Nigerians, not just Nigerians, it is now in several other countries in Africa. How were they able to do it? How are they able to set up a business in Africa and after a decade, they are making over $1 billion in revenue? They a way to do business in Africa and they have discovered the secret way of doing business in africa. And that is what we are going to explore in this course.